Verity joined INASP in January 2017. She has more than 18 years' experience of strategic marketing and communication in the field of research communications. She is responsible for directing and implementing INASP's marketing and communication strategy, including developing brand and messaging; overseeing communication strategies for INASP's programmes and projects; and working with business development colleagues to drive stakeholder engagement.
Prior to joining INASP, Verity worked within academic publishing at a senior level. She held a number of roles withing the marketing function at Wiley, including Associate Marketing Director and, prior to that, Blackwell Publishing, working with many different subject communities, with a focus on identifying and developing new market opportunities.
Key skills and expertise:
- Communications advisory work and capacity development: training, workshop design and facilitation, technical advice, and support on communications and engagement planning and delivery
- Communication strategy: designing strategic outreach, communication and engagement plans
- Leadership and team management
- Brand and messaging development
- Thought leadership and content marketing development
- Demand generation, lead nurturing and marketing automation
- Market research, audience analysis and applied customer insights
- Budget management
- Unleashing the talent: Building equitable knowledge ecosystems
- Digital strategy reflects INASP’s values and experience
- Practical tips to foster research uptake
- Migration policy for sustainable development: tips on evidence use
- Supporting parliaments in a post-truth world
- Supporting trust in Southern journals: the story behind Journal Publishing Practices and Standards (JPPS)
- Mind the gap: Creating agents of change to address gender inequity in research
- What do reviewers want from peer review?
- Editors: the unsung heroes of peer review?
- What makes a good peer reviewer?
- Rewarding reviewers – sense or sensibility? A Wiley study explained
- 10 things you need to know before you peer review
- Helping early career researchers to get peer review right