Library Advocacy

This page contains links to information on library advocacy including webinars and presentations.

General

Ensuring a Bright Future for Research Libraries
A guide for vice-chancellors and senior institutional managers
http://www.rin.ac.uk/our-work/using-and-accessing-information-resources/ensuring-bright-future-research-libraries

ALA Advocacy University
Resources, courses and tools to help library advocates make the case at the local level
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/index.cfm

Library Advocate's Handbook. 3^rd ed. (2008) 
Designed to support librarians, library staff, and library advocates in delivering the library message to legislators; the media; and campus, community and school officials who shape public opinion and control support for library services.
http://www.ala.org/ala/aboutala/offices/ola/2008lah.pdf

Advocating in a Tough Economy Toolkit
Produced by ALA this toolkit contains resources and tools, including newsclips, op-eds and statistics to help library supporters make the case for libraries in tough economic times.
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm

The Power of Personal Persuasion
Advancing the academic library agenda from the front lines (ACRL, 2006)
Frontline librarians and library workers need the tools to develop their personal powers of persuasion to advance the agenda of the academic library. This publication provides basic content on persuasion, techniques for persuading others, applications of persuasion techniques for libraries and recommended processes and examples for persuading others within higher education environments.
http://www.ala.org/ala/mgrps/divs/acrl/issues/marketing/advocacy_toolkit.pdf

Library Advocacy Toolkit
Elsevier Training Desk
Includes how-to tips for advocacy campaigns; Background and talking points to inform advocacy campaigns; Marketing the library and texts that can be used to write letters in advocacy campaigns.
http://trainingdesk.elsevier.com/library-advocacy-toolkit

Lib-Value
Value outcome and return on investment of academic libraries
This is the site of a three-year study focusing on value and ROI in academic libraries. Provides links to many useful artciles and presentations on measuring the value of libraries which supports advocacy campaigns.
http://libvalue.cci.utk.edu/

The Value of Academic Libraries
A comprehensive research review and report. Oakleaf, M. (Sept, 2010)
This is a review of the quantitative and qualitative literature, methodologies and best practices currently in place for demonstrating the value of academic libraries, developed for ACRL. 
http://www.acrl.ala.org/value/

Library Success
A best practices wiki
A non-commercial wiki assembling examples of best practice in a range of library activities. The section on "Selling your library" includes examples of demonstrating impact, value and ROI, fundraising, marketing.
http://www.libsuccess.org/index.php?title=Main_Page

Raising Your Internal Profile as an Academic Librarian
A JISC guest blog by Emma Woods (University of Westminster) on examples of promoting the library and the role of the librarian.
http://www.rin.ac.uk/blogs/guest/emma-woods/raising-your-internal-profile-academic-liaison-librarian

Information Literacy

A Library Advocate's Guide to Building Information Literate Communities
American Library Association Library Advocacy Now!Action Pack, 2001
This handbook "provides a wealth of tools, tips and techniques to help you deliver an important message .... to position your library and all libraries as central to the lives of all.
http://www.ala.org/ala/aboutala/offices/ola/informationliteracy.pdf

Information Literacy
Securing change - toolkit
Produced by Information and Libraries Scotland and includes a module entitled "Advocacy for change"
http://www.slainte.org.uk/cilips/infoliteracy/iltoolkit/index.htm

The Big Blue Information Skills toolkit
Produced by Manchester Metropolitan University (UK) is "designed to provide sources of inspiration and practical advice for institutions wishing to implement Information Skills or enhance an existing Information Skills programme".
http://www.library.mmu.ac.uk/bigblue/toolkit/index.php

Institutional Repository

Fair Synthesis
Advocacy materials (JISC)
http://www.jisc.ac.uk/whatwedo/programmes/fair/synthesis/advocacy 

Repositories Support Project
Webpage on advocacy, with link to a briefing paper and reusable presentations.
http://www.rsp.ac.uk/grow/advocacy/

Electronic Thesis and Dissertation (ETD)

Planning advocacy on e-theses for students and academic, library and senior management staff 
http://www.rgu.ac.uk/library/etds/target.html 

Planning a business case for ETDs
http://www.rgu.ac.uk/library/etds/business.html 

Webinars and online tutorials 

ALA Grassrots advocacy webinars
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/onlinecourses/index.cfm 

Marketing Academic Libraries
e-course/e-book bundle
Mathews, B. Marketing Academic Libraries: e-course/e-book bundle.(ALA editions: $55). This bundle includes enrollment in the eCourse along with the companion e-book. The e-book includes the complete text of the print edition in several different file types, readable using a variety of software and devices. 
http://www.alastore.ala.org/detail.aspx?ID=3123

Connecting to Collections Webinars
The Institute of Museum and Library Services (IMLS), in partnership with Heritage Preservation and the American Association for State and Local History (AASLH), presented a webinar series based on the national initiative Connecting to Collections: A Call to Action.These six webinars were free of charge to staff of museums, libraries, and archives who seek to enhance collections care at their institutions. The series had a dual focus: four webinars helped participants learn how to conduct outreach to the media, the public, and funders on behalf of collections.
http://www.imls.gov/collections/tour/webinars.htm

Presentations and conference papers

Hammes, M.  Policies and practices in institutions (Presentation at Open Access and Institutional Repositories: new models for scholarly communication, April 2007). http://www.sivulile.org/workshops/lesotho/Monica1.ppt#266

Hammes, M. Securing faculty and admin support (Presentation at Open Access and Institutional Repositories: new models for scholarly communication, April 2007). http://www.sivulile.org/workshops/lesotho/Monica2.ppt#307

Law, M., Rodgers, S. & Bilyk, J. Through another pair of eyes: Internal alignment for successful advocacy (Paper presented at the 75^th IFLA General Conference and Council, August 2009, Milan). http://www.ifla.org/files/hq/papers/ifla75/162-bilyk-en.pdf

Sawaya, J. et al. Building library staff capacity to advocate successfully leads to sustainable libraries (Paper presented at the 75^th IFLA General Conference and Council, August 2009, Milan). http://www.ifla.org/files/hq/papers/ifla75/162-sawaya-en.pdf

http://www.jisc.ac.uk/whatwedo/programmes/fair/synthesis/advocacy