Book Marketing & Promotion: A Handbook of Good Practice

This handbook is a compendium of practical advice on all aspects of book marketing and promotion for publishers, particularly those in developing countries. It aims to assist not only publishers especially small publishers with limited resources but it will also prove to be valuable for use by research institutions, NGOs, and other non-profit organisations with publishing activities.

Organised under seventeen information-packed chapters, the book provides tips and ideas how to maximise sales and sets out the different types of marketing methods, techniques, and approaches, with each chapter providing guidelines for good practice. A number of model forms, checklists, and other documentation are interspersed with the text to provide illustrative examples of good practice.

The author

Hans Zell held senior management positions with Almqvist & Wiksell in Stockholm and Pergamon Press in Oxford before his career turned to Africa. Later he was Director of the University of Ife Press in Nigeria for several years. Hans Zell was the founder of the quarterly bibliographic and book trade journal The African Book Publishing Record, which started in 1975 and which he edited until 2002.  Hans Zell has served as a publishing consultant to various international organisations, NGOs, and a number of donor agencies, and he has written and consulted extensively on publishing and book development in Africa.

Contents

  • Part 1: Marketing and Promotion
  • Part 2: Overseas Distribution and Rights Sales
  • Part 3: Case studies
  • Part 4: Resources

An extensive Glossary provides details of over 400 of the most frequently used terms in book marketing and distribution, anfd an Annotated Bibliography concludes the volume, listing a range of books, how-to manuals, and guides on the topic of book marketing and promotion that are recommended for further reading.

Publication and ordering details

380pp, 297x210mm
ISBN 0 9522989 9 6
£38.95
Publication date: 2001
This book is no longer in print.


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