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Library resources

Effective advocacy and promotion are important for any library. We provide a list of links to information on these topics, as well as developing institutional repositories, webinars and tutorials.


  • Ensuring a bright future for research libraries. This guidance is aimed at vice-chancellors and senior institutional managers, focusing on ensuring library and information services keep pace with the evolving needs of researchers.
  • American Library Association advocacy university. The ALA Advocacy University provides resources, courses and tools to help library advocates make the case at the local level.
  • Library advocate's handbook. Designed to support librarians, library staff, and library advocates in delivering the library message to legislators; the media; and campus, community and school officials who shape public opinion and control support for library services (3rd edition, 2008).
  • The power of personal persuasion.Advancing the academic library agenda from the front lines. Frontline librarians and library workers need the tools to develop their personal powers of persuasion to advance the agenda of the academic library. This publication provides basic content on persuasion, techniques for persuading others, applications of persuasion techniques for libraries and recommended processes and examples for persuading others within higher education environments. ACRL, 2006.
  • Lib-ValueValue outcome and return on investment of academic libraries.  This is the site of a three-year study focusing on value and ROI in academic libraries. Provides links to many useful artciles and presentations on measuring the value of libraries which supports advocacy campaigns.
  • The value of academic libraries. A comprehensive research review and report. This is a review of the quantitative and qualitative literature, methodologies and best practices currently in place for demonstrating the value of academic libraries, developed for ACRL. Sept, 2010
  • Library success. A best practices wiki. A non-commercial wiki assembling examples of best practice in a range of library activities. The section on "Selling your library" includes examples of demonstrating impact, value and ROI, fundraising, marketing.
  • Raising your internal profile as an academic librarian. A JISC guest blog by Emma Woods (University of Westminster) on examples of promoting the library and the role of the librarian.

Information Literacy

  • A library advocate's guide to building information literate communitiesAmerican Library Association Library Advocacy Now! Action Pack, 2001. This handbook "provides a wealth of tools, tips and techniques to help you deliver an important message .... to position your library and all libraries as central to the lives of all.
  • Information literacySecuring change - toolkit. Produced by Information and Libraries Scotland and includes a module entitled "Advocacy for change". 
  • The big blue information skills toolkit. Produced by Manchester Metropolitan University (UK) is "designed to provide sources of inspiration and practical advice for institutions wishing to implement Information Skills or enhance an existing Information Skills programme".

Institutional Repository

Electronic Thesis and Dissertation (ETD)

Webinars and online tutorials

  • American Library Association: Grassrots advocacy webinars
  • Marketing Academic Libraries (Mathews, B.) This bundle includes enrollment in the eCourse along with the companion e-book. The e-book includes the complete text of the print edition in several different file types, readable using a variety of software and devices. 
  • Connecting to Collections Webinars. The Institute of Museum and Library Services (IMLS), in partnership with Heritage Preservation and the American Association for State and Local History (AASLH), presented a webinar series based on the national initiative Connecting to Collections: A Call to Action.These six webinars were free of charge to staff of museums, libraries, and archives who seek to enhance collections care at their institutions. The series had a dual focus: four webinars helped participants learn how to conduct outreach to the media, the public, and funders on behalf of collections.

Presentations and conference papers

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