25 yearsResearch and knowledge at the heart of development

Skip to content Register Log in

Marketing and promotion of electronic resources

By: INASP, published on May 27, 2014

Countries: Not specified

Tags: E-resources, Marketing, Promotion,

Training Activity: E-resource marketing and promotion

While drawing on some of current thinking about marketing and promotion, this workshop will seek to frame this activity in terms of understanding and engaging users, matching e-resources more closely to their specific needs and interests.  The complete set of materials is available to download. It is organised into two modules with 6-7 units each, to run over three days.

The purpose of this workshop is to introduce participants to a range of accessible strategies to actively market and promote their e-resource collections


After the workshop all participants will have:

  • An increased awareness of the different types of promotional materials and activities
  • Considered a range of e-resource marketing strategies
  • Shared existing experiences and case studies
  • Identified some practical measures and constraints within their own institution
  • Begun work on a marketing action plan
  • Considered strategies to measure impact

By the end of the workshop participants will be equipped with the knowledge and skills to plan marketing and promotional activities for the e-resources available in their institution.

The complete training materials are available below. However, this course contains links to videos. If you experience difficulty accessing the links, the videos can be downloaded here:


Screenshot: Harry (6.6MB)

Screenshot: Moses (9.9MB)

Download training course materials

Download all as zip

Where we work

Tags for Training Courses

Advocacy AuthorAID Bandwidth management E-resources Evidence-informed policy making Information literacy Librarian Marketing MEERU Pedagogy Policy Policy maker Promotion research writing strategy Toolkit Writing skills